Our way forward is to liberate the heroic spirit of business and our collective entrepreneurial creativity, so we can be free to solve the many daunting challenges we face and live our rookie mind. We have shattered the stuffy hierarchy and smashed old school capitalism to create an everyone organization. By embracing three basic cornerstones:
A shared belief. We are a bunch of people brought together by a shared belief that real vibrancy comes when we keep looking at the world through rookie eyes. If we enable everybody to tap into this beautiful, unencumbered rookie mindset, we can all contribute passionately to the extraordinary opportunities that lie in front of us.
We-organized. We are designed to uncover and liberate entrepreneurial creativity at all levels in our organization. We encourage people to make decisions and take initiative by removing bureaucracy and management bottlenecks. If we maximize contribution, instead of compliance, we are able to outrun change and become as capable as the people who work within.
Collective ownership. For us, ownership is more than just an attitude. More than a sense of personal power and the responsibility that comes with it. It’s also about sharing risk, funding capital and shareholder participation. We have rooted ownership inclusively, within our organizational design.
We put human beings, not structures, processes or methods at the center of our organization. To unleash the rookie spirit, that’s the promise of our everyone organization!