glossary

A shared belief
We are a bunch of people brought together by a shared belief that real vibrancy comes when we keep looking at the world through rookie eyes. If we enable everybody to tap into this beautiful, unencumbered rookie mindset, we can all contribute passionately to the extraordinary opportunities that lie in front of us.

We-organized
We are designed to uncover and liberate entrepreneurial creativity at all levels in our organization. We encourage people to make decisions and take initiative by removing bureaucracy and management bottlenecks. If we maximize contribution, instead of compliance, we are able to outrun change and become as capable as the people who work within.

Collective ownership
For us, ownership is more than just an attitude. More than a sense of personal power and the responsibility that comes with it. It’s also about sharing risk, funding capital and shareholder participation. We have rooted ownership inclusively, within our organizational design.

Stand Up
Drawing strength and gathering inspiration by asking questions, dumping assumptions and challenging the status quo. Pondering purpose and meaning of just about everything. From life to work and everything in between.

Choose
Setting the direction by defining the rebellion that speaks your truth. Choose the principles, values and ideals that you are willing to fight for. You need to know where you’re headed and hold on to that, because it’s easy to lose your way.

Rewrite
It’s time to become more ruthless. Take a deep breath, bend and break the rules, but most importantly rewrite the codes that sparks your imagination. Rebuilding the articles that makes you proud is a right and responsible thing to do.

The organization
We all ensure the financial health of our organization and share rewards, profit and the cost of living. But we also tackle our entrepreneurial risks and take action whenever needed. Decisions are made in The Gathering, by one rookie one vote.

And its people
We truly care and feel a deep sense of responsibility for the lives we touch. People are the heart and soul of everything we do. We do everything we can to create an environment in which we can realize our gifts, apply and develop our talents, and feel a genuine sense of fulfillment for our contribution.

We are Rookies forever
We are looking at the world through rookie eyes. We celebrate our unencumbered mind; that insatiable curiosity, plain humility and a bunch of courage. Pushing the boundaries of our talents, with a little bit of naivety and a truckload of optimism. Even our gray-haired veterans.

With a spark of joy
Let’s not take ourselves too seriously. Life is there for the living. We smile, breath, celebrate and make every moment count. Injecting the spirit of fun and a little bit of craziness into everything we do. With the world as a playground. And a healthy disregard for the impossible.

We love to humanize work
This is our true north. Driving human initiative to outrun change. Our desire to never settle for things as they are and challenge everything. By causing good trouble. The kind of trouble that creates change and brings ideals to life.

Always simplify
Simplicity is about subtracting the obvious and adding the meaningful. It means eliminating all but the essential, getting rid of the clutter and taking out everything that is secondary. But most important the courage to honor each other’s perspectives, instead of complicated rules.

And without US, WE are nothing
Fulfilling hopes and dreams is about bringing together amazing people. We are about people. People are the heart and soul of everything we do. All our passionate, enthusiastic, and creative people make us the company we are. We are The Rookie Minds.